When you’re selling, every word you write on your website, in prospecting emails or in newsletters matters. If you say the wrong thing, you won’t get results. Sounds pretty simple, but there are some phrases I constantly see that are a total turn-off to prospects.
As a small business owner, I get a lot of people trying to sell me stuff. Almost all of them – way more than 50% – say pretty much the exact same thing. It usually goes like this: