Part 4 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor “If you market to everyone, you’ll market to no one” – Famous Marke...
How to explain what you do to a stranger.
Explaining your value to prospects and referrers is a massively underrated skill. How many times have you been impressed by a lawyer, accountant, banker or engineer? No one...
What Does a Successful New Business Have in Common with Liam Neeson? A Very Particular Set of Skills
“… I can tell you I don’t have money, but what I do have is a very particular set of skills. Skills I have acquired over a very long career.” Liam Neeson, Taken The parti...