Explaining your value to prospects and referrers is a massively underrated skill.

How many times have you been impressed by a lawyer, accountant, banker or engineer?

No one taught you how to do this in this at law school/accounting school/engineering school did they?

You can’t just give a history lesson as no-one really cares how long you have been practising, but need to know more about what results you have achieved for clients.

If you get this right I will guarantee you will be in an elite group of maybe 5% of practitioners who get it.

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