One of the biggest challenges businesses face is that finding and engaging potential customers is becoming increasingly technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results.
The best way to consistently meet your business growth objectives is to make sure you have a solid foundation from which to build. Things like a dated website, unorganized contact database, inadequate messaging, inefficient technology and processes, or inability to measure results can prevent an organization from ever reaching its full potential.
I outlined 16 building blocks of a strong sales and marketing foundation in this article. Do you have the skills, resources, budget, and plan ready to drive growth?