Heather Fogg, RN, embarked on her entrepreneurial journey in 2019 when she established Fundamental Foot Care. In 2023, she reached her biggest milestone yet, opening a comfortable and clean physical space for footcare services and gatherings at 735 Main Road North in Hampden, ME.
The launch of Fundamental Foot Care stemmed from the realization that feet are often overlooked in the traditional healthcare system. Fundamental Foot Care provides compassionate medicinal foot care to private homes, nursing homes, assisted living facilities, elder communities, and hospitals. They offer routine preventative care as well as treatment for illnesses.
Back in 2019, Heather worked with Maine SBDC at CEI Business Advisor, Alison Lane, to launch mobile services to the Greater Bangor region. Over the course of 4+ years, Heather has expanded to other regions of Maine and trained and hired additional RNs to provide services. She turns to Alison for guidance on scaling up and regular meetings to cover topics such as workforce development, financial projections, bookkeeping, time management, and marketing.
Fundamental Foot Care has experienced exponential growth, with revenue doubling each year. The business now boasts a team of seven employees serving various regions of Maine, including the Greater Bangor/Brewer Area, the Ellsworth/Mount Desert Island Area, Blue Hill, and the Greater Portland Area. In August 2023, Heather opened her physical location in Hampden to offer in-office services and host gatherings.
Heather envisions further expansion in the next five years. She remains thankful for the support and assistance received through the SBDC as she started and expanded her business. She comments, “Small business ownership can be lonely if you are a sole proprietor. Having a consultant from the SBDC gives you someone to bounce ideas and plans off and provides help in areas where you may be weak.”
To learn more about this growing business, visit their website and Facebook!
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